Approach

Great design isn't a style, stored in the mind, waiting to be used. Great design is found dancing around us; in low valleys, high oaks, sometimes just on the street. Understanding like this underscores the importance of exploring widely and looking deeply. This is how great ideas spring forth.

Assorted Tools

• Motion Design
• Print and Editorial
• Brand Strategy
• Collateral (merch)
• Signage
• Packaging
• Photography & Video
• Web Development
• Copywriting

Values

If the means is the message, the individual is essential. Their placefulness highlights the path to a technology imbued with the disposition to uplift our quality of life. There must be a vigilance to ensure the individual and their placefulness are not abstracted away, even inadvertently. People define what we're doing—that we're doing it with folks we can talk to, explore with, and learn from. Placefulness is human.

The Name

Some of life's most exciting experiences exist in ordinary space. And very memorable experiences can often be disassembled into a few primary components—a few primary shapes. What is UNordinary are ideas can be elevated with the perspective received from and shared to others. Attention given to atomic forms—to ordinary shapes—promotes durable ideas that travel easily.